Tuesday, January 26, 2010

Website Security - Should You Really Protect Your Website With Expensive Software?

You hear it all the time "it will not happen to me" or "they can not get past my software". People online are becoming more and more lazy and with laziness comes a price. Imagine your sole income was your dating website for example, what would happen if it got hacked and your site was nothing?

That is right you would lose your income and if you have not got some other source of income...probably your house. I think having the right security is a must for any serious website, do you think websites like Facebook and Google spend $10 on the black market for security...I do not think so.

They invest in thousands of dollars worth of security programs and this is for a good reason. Not only do people trust a website that has top notch stability, they will be more comfortable visiting it over and over again. It is a win win situation really, your website is safe and so are your potential customers. Trust is always a key element in this type of business.

Having a safe site always shows your customers that you care about your business and in turn this means you care about your clients. This is great for your reputation and a lot better than all these sites that are just out to scam people. Like in the fashion world, the online world is all about first impressions and image. If you can get this right, people will pay attention and so will their wallet. Have a great day.

Tuesday, January 12, 2010

Cloak a Link - Stop Losing Your Hard Earned Money!

Cloak a link -- Are you familiar with this term? Have you been taught how to cloak a link? If not, there is a very good chance that some devious marketers may be stealing your hard earned revenue. This article will explain to you how to protect your affiliate identification and why it is important. It is significant to note that the cloak a link I am referring to is different from the black hat search engine optimization technique that some webmasters use called "cloaking". The black hat method is a technique used to deceive the search engines while increasing the page rank. If caught this technique will result in the de-listing of your page and a possible charge by google to register your site again. I strongly recommend against using any kind of black hat techniques.

The primary reason to cloak a link is to protect your earnings. Each person selling a product or service is given website address. At the end of the URL there is a unique identification code which lets the company know which affiliate has made a sale. There are some extremely unethical marketers that will steal your commissions by replacing your affiliate identification.

Another reason to cloak a link is for presentation. These URLS are often very long and are not aesthetically pleasing. When you advertise it is important to project a professional image. Some linker tools provide shorter, cleaner looking links. You can also cloak a link and track sales. This is one area of marketing that separates the players from the novices. By tracking where sales are coming from more effort can be channeled into the successful parts of the campaign saving time and increasing profits.

The next question becomes how to cloak a link? You can do this with several kinds of programs. First, do a search for cloak a link or a similar phrase. There will be a wide range of information to choose from. Be careful with the free programs as there is usually a catch somewhere or the performance is not up to the same standards as the paid service. This has been my experience in general over the last couple years. The paid programs should be better but be careful to do your due diligence. How long have they been around? What kind of reputation do they have? Are the services commiserate with the price being charged?

There are also a few services where you can cloak a link and they will teach you how to market your business using various techniques. These programs have a monthly fee but are usually well worth it because of the value provided.

Whatever method you choose, it will be well worth your time and effort to learn how to properly cloak a link so that you will get 100% credit for all the sales you make. I wish you all the best for success with your business.

Devan Persaud is an affiliate marketer who learned the fundamentals of marketing online at Wealthy Affiliate University. He feels extremely fortunate to have found this supportive community of affiliate marketers so early in his career, many of which are web success stories.

Click cloak a link to check out the cloaking tool Devan loves to use. Just navigate to the tools tab, click and scroll down to the bottom where it says My Linker.

It is his wish to introduce this learning facility to as many people as possible so that they can start learning what they really need to know to be successful on-line. It certainly is not a secret but then again new marketers are rarely ever taught it. Learn more at http://www.DevanPersaud.com