Beating Customer Distrust With Web Security Seals

Most websites are owned by small businesses who expect to keep more profit simply because there's only 1-3 people running their website, and that it can reach customers worldwide. Online marketing has become a growing industry. This is the same kind of marketing that welcomes scammers and hackers too. Because buying and selling online has become so simple, anyone can setup a basic storefront.

The ease of which scammers can "phish" for personal information for illegal use, is simple. It is not difficult for scammers to create a storefront and ask for a visitor's email address, (which is a normal requirement at most websites), which they can then sell to email spammers which will make your inbox a pain to deal with. And this is only a mild example of stolen information - this means customers have no choice but to distrust your website upon first inspection - they don't want to be scammed or have information stolen.

You see, no one can blame consumers for being careful. They are on the losing end. It doesn't matter if you are an honest salesman. What matters is, can the customer detect it? Feel it? The website must show some proof that the seller is really what they claim to be and that the items they want to order will be received in perfect condition. Success stories and comments can be seen on every merchant website. But anyone can be paid to write a good comment and a heart-warming success story, and fake testimonials are all the more common. Many, perhaps you, state a 30 day money-back guarantee. So what? Maybe it's just a false promise - in the buyers eyes.

This is where security seals can make a big difference. Not just bought, but earned, it's a credibility boosting endorsement that decreases customer hesitation in a big way. Before being awarded a good-working security seal from an online certification company, your website has to be scanned for spyware, security holes, and more. It has to pass brutal security checks to prevent would-be hackers from stealing customer info. Any sign of technical SQL injection vulnerabilities or other issues are reported to you to be fixed.

Sellers need to think like buyers. Would you buy from someone you felt was suspicious? Of course not! Having a security seal is an excellent maneuver to avoid buyers feeling like this about you - you might just make many of them long standing customers in the future.

Everything in the internet is a click away. Your website is already there in front of a potential customer. He sees an item of yours that he likes and blank fields for credit card or PayPal details - without a reliable security seal visible. He is far more likely to click the back button and leave if you cannot prove you have been "checked". You may know you are honest, but your buyers don't.

You may even have a unique product, but it's seldom for buyers to risk their hard-earned money. So the question is, what are you doing about trust on your website?

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