Spam - The Internet's Biggest Virus

We all know that virus's cause our computers to crash, and unfortunately at times rendering them completely unusable. That's why we have virus shields and scanners that can take care of these mechanical viruses for the most part. Well there is a virus that has long been attacking the internet itself, and it is not mechanical-it is completely organic and it has a brain. This virus is called a spammer.

Spammers.. viruses? No way, you think... they just send out unsolicited Emails and are extremely annoying.

In the most general sense a virus is a bad thing that is constantly adapting in order to continue attacking, and a vaccine is a good thing that is constantly adapting to mitigate attacks from viruses. If you think about it, web services all over the internet (Google, Spam filters, etc.) are constantly having to adapt and change rules and algorithms to keep spammers on edge-but somehow they manage to get through. Spammers are more than just annoying marketers (or wannabes) that want to fill up your Email inbox.

I often wonder: Are spammers slowly destroying the internet?

Here are my thoughts on that question. Social media and many other web 2.0 services on the internet (social bookmarking/networking, blogs, etc.) are in fact good things. They allow people to express opinions, share useful resources, share lesser-known knowledge, etc. and on the other end of the spectrum other people are able to read opinions, gain more knowledge, visit useful resources, and so on. But as time goes on the amount of genuine content is being far out-weighed by crap content produced by spammers in an attempt to trick search engines, trick users (to gain money), etc.

For example, hundreds (maybe thousands?) of blogs are created each day, but how many actually end up being genuine blogs, and not spam-generated blogs, re-produced content, blogs created for the sole purpose of getting links, etc. Lets look at social bookmarking. There are so many fake accounts are there all linked to one specific person in an attempt to send their website to the top of the rankings. Social networking is the same way along with every other web service/idea both new and old-all are getting plagued by spammers.

However, in the midst of the darkness among all these negatives, there is in fact a light that emerges. I'm a positive thinker, so after giving this subject some thought, I got to thinking about the life expectancy of the so called spam content being mass produced on a daily basis. Not very long. Most spammers probably give it a try for a few days or weeks only to find that their strategies take a lot longer-which narrows down the number of actual spammers that pose a threat to honest bloggers, social networkers/bookmarkers, etc.

So the answer to my question above (Are spammers slowly killing the internet?), I think would have to be a big NO. Search engines are getting better and better at finding the real content and weeding out the crap, and the one's who usually stick around are genuine web users who are producing valuable content-valuable content meaning real content (someone's opinion may not seem valuable but it is in fact useful to the overall internet if it is genuine).

If this issue has ever bothered you, such as having thoughts run through your head such as, I'm never going to get a good search engine ranking because there is way too much competition, don't worry about it because although the numbers tell you there is a rising amount of competition in any certain niche (hard to find a non-saturated niche these days-if you go strictly by the numbers), you have to stop and think of how much actual competition there is. Most people enter a market (many of which are spammers looking for the money) and give up within a few weeks, if not a few days... but their websites, blogs, etc. remain so while it may seem like there is competition, you will actually surpass them very quickly just by being an honest web user that is persistent in whatever niche you are trying to attract traffic within.

The question for this article:

Have you ever felt overwhelmed by competition in a certain niche (whether you were trying to sell something, or just make a blog that will build a readership) but didn't stop to think how much of that competition was dry spam that isn't going anywhere?

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